Discover more from Weekly eCommerce and around reads from Magenable
Weekly eCommerce and around reads from Magenable - Issue #264
Advertising in 2023 (Amazon and in general), BigCommerce new feature, state of omnichannel and more in this issue
Are ads causing shoppers to lose faith in Amazon search results? - RetailWire — retailwire.com Amazon has long been the main go-to place for online product search, but a recent Washington Post article finds that it is no longer giving customers what they want because advertisements are muscling out the real search results. Do you see Amazon’s practice of displaying ads in search results reducing the faith that shoppers have in the site?
BigCommerce Releases StagingPro to Help Enterprise Merchants and Agency Developers Accelerate Production-to-Market Cycles — www.bigcommerce.com Highly-automated staging environment allows teams to quickly and efficiently develop and deploy multiple store builds from a single dashboard, minimizing deployment risks and disruptions
From TV to short-termism? Discussing 2023 ad budgets with the attribution experts — econsultancy.com We speak to some experts in media optimisation about how online and offline ad spend are changing and how the current climate affects budgets.
Report: The State of Omnichannel Shopping | Path to Purchase Institute — p2pi.com Research from Bazaarvoice finds that shoppers are influencing shoppers through user-generated content along the path to purchase, with social media playing an increasingly important role.
Square Peg, Wellington double down on Aussie tech star Rokt, as valuation swells by $750m ahead of Nasdaq IPO — www.afr.com E-commerce marketing technology company Rokt has joined an exclusive group of growth-stage private tech companies globally that have managed to increase their valuations significantly in 2022, despite the toughest capital raising conditions in recent memory.