Discover more from Weekly eCommerce and around reads from Magenable
Weekly eCommerce and around reads from Magenable - Issue #261
Marketing budget simplified, Magento website launch checklist, new Google Ads enhancements and more in this issue.
The ‘Triple-Cooked Chips’ budgeting method: The full recipe — www.marketingweek.com Marketing budgeting is flawed. Marketers are more confused about budgeting than ever before. Here’s your complete three-step guide to fixing it for 2023.
Thrills: The brand behind a $50 million acquisition - Ragtrader — www.ragtrader.com.au Thrills, which was acquired for $50 million this week, celebrated a decade in business last year. In an article for Ragtrader, Owners Tabitha McGregor, Brooke McGregor and Ryan Collins reflected on their ten biggest milestones.
What 2022’s downturn in deals signals about DTC exits — www.retaildive.com Market volatility, inflation and other economic uncertainty has created a weak environment for deals. What does this mean for direct-to-consumer brands?
Deliver more helpful Search ads by adding your business information Consumers today are searching in whole new ways. At Search On, we showed you how people can search for what they see using “multisearch near me” and get a feel for a place in Google Maps before they even step foot inside.
The Ultimate Magento Launch Checklist for Adobe Commerce & Magento Open Source (500+ Checkpoints) — www.rixxo.com For over a decade we have been compiling our experience of launching websites into an ever-growing checklist. Let’s not underestimate the complexity of enterprise-level eCommerce websites.