Weekly eCommerce and around reads from Magenable - Issue #256
Vue Storefront integration with Magento 2, cookies are not dead for 1 more year, what brand should consider when run a promotions and more in this issue
Is Graham Stephan good at eCommerce? — www.youtube.com
Review of DTC online store by Ecommerce AholicMany great insights that will be useful for any merchant.
Google delays cookies demise to 2024 | Ad Age — adage.com Google pushes back timeline for deprecation of third-party cookies.
Shopify to Cut 10% of Staff, With Most Workers Gone by Day’s End — www.bloomberg.com Canadian e-commerce firm Shopify Inc. will cut about 10% of its workforce Tuesday, as Chief Executive Officer Tobi Lutke acknowledged the company’s decision to expand rapidly coming out of the Covid-19 pandemic didn’t pay off.
Slack is increasing prices and changing the way its free plan works – TechCrunch — techcrunch.com Slack notes the pricing changes only impact "Pro" plan users; teams on the Business+ plan or custom enterprise plans do not seem to be impacted.
Amazon goes after thousands of fake review groups on Facebook – RetailWire — retailwire.com Amazon.com yesterday filed lawsuits against the administrators of more than 10,000 Facebook groups that it says recruited people to post fake reviews on its site in exchange for money or free products.
Magento 2 integration: the story and its benefits | Vue Storefront — blog.vuestorefront.io
Vue announces the long-awaited integration between Magento 2 and new iteration of Vue Storefront.
Promotions and discounts: UX/CX considerations for ecommerce brands — econsultancy.com With many retailers looking once again to promotions, how should they approach the strategy without damaging consumer perception?
Share of search represents 83% of a brand’s market share, think tank finds — www.marketingweek.com Research led by James Hankins for the IPA’s share of search think tank also shows the metric is dynamic, so when share of search changes, so too does share of market.