Weekly eCommerce and around reads from Magenable - Issue #254

Klarna valuatuon goes down, top 10 SMS integrations, improving supply chain insights and more in this issue.

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The top 10 SMS integrations to un-silo text marketing and build better omnichannel experiences — www.klaviyo.com SMS marketing should be part of your larger marketing funnel. Here are the top 10 SMS integrations that make it possible.

Profit from the Source - Improving Supplier Relationships | BCG — www.bcg.com Profit from the Source presents a wealth of advice for transforming the procurement process into a profitability powerhouse. Read on for more BCG insights here.

Government advice to cut marketing may be ‘deeply damaging’ for UK economy, industry says — www.marketingweek.com Reacting to news of an upcoming government campaign calling on businesses to divert marketing spend into cutting prices, marketers point out the function’s role as a “growth lever” for both businesses and the economy.

Klarna Discussing Valuation Cut to $6 Billion From $45.6 Billion - Bloomberg — www.bloomberg.com Klarna Bank AB is in talks to raise new equity at a valuation as low as $6 billion, a fraction of the $45.6 billion it commanded last summer as it became Europe’s most valuable startup, according to people with knowledge of the matter.

BigCommerce Rolls Out New And Improved Product List This new experience will include all the features encompassed by the two previous versions while being more user-friendly and customizable.