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Loyalty program best practices, livestream commerce / Weekly eCommerce and around reads from Magenable - Issue #260
Loyalty program best practices, livestream commerce and more in this issue
What makes for a successful loyalty scheme? — econsultancy.com Loyalty programs remain an effective way to lure back customers. But what exactly can loyalty programs bring brands today, and who is succeeding in this space?
Is livestream commerce about to break through? - RetailWire — retailwire.com In an article for Harvard Business Review, a Wharton marketing professor argues that livestream commerce is fast becoming the medium of choice for online shopping, but technology and marketing’s learning curve is holding back adoption in the U.S. Do you see livestream shopping becoming a more significant driver of e-commerce in the U.S. over the next five years?
Look at your brand from the customer’s perspective, not the other way round — www.marketingweek.com Responses to the Queen’s death showed marketers think brands have a place in consumers’ lives. You’ll be more effective if you recognise their insignificance.
After a whirlwind two years, it’s time for online retailers to shed the bad habits and get back to basics — www.smartcompany.com.au Over two years, online retailers grew that otherwise wouldn’t have, or shouldn’t have, and bad habits were formed while the going was good.
Most people probably don’t believe that it’s possible to build online store on Magento platform in 24 hours. Magento 2 is a complex beast indeed. But that was a challenge of inaugural MageDerby competition. Our team accepted it and captured the trophy. This blog post is about how we made it. The competition MageDerby is organized by Len Lorjin. It is a test, can fully functioning Magento 2 store be built in just 24 hours. 07 Feb 2020 at 4 pm all competing teams received a brief and started to build an online store for a fictional luxury brand DeGouges
The post How we built Magento 2 store in 24 hours and won MageDerby appeared first on Magenable / Magento ecommerce consulting, Melbourne.