Klaviyo price changes, corporate guide to Metaverse, Amazon focus on private labels optimization and more - Issue #255

Klaviyo price changes, corporate guide to Metaverse, Amazon focus on private labels optimization and more in this issue.

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A Corporate’s Guide to the Metaverse | Digital Trends | BCG — www.bcg.com The metaverse is the latest and fast-growing digital trend. Learn more about the metaverse, its expected market growth, how to enter, and how to integrate it.

How bad research underpins the social purpose marketing debate — www.marketingweek.com Leading questions and researcher bias have fuelled the social purpose orthodoxy, which marketers are only now acknowledging has no basis in evidence.

Klaviyo changes prices — www.klaviyo.com

What changes are being made?

• Increasing prices on high-volume email plans and on all SMS plans.

• No longer charging for SMS consented profiles in addition to email profiles. Instead, you can choose the right SMS sending package based on the number of SMS credits you need per month.

• Adjusting the international send ratios for SMS and MMS.

• Introduced Klaviyo One — an enterprise-grade tier to support the scale and complexity of larger brands.

Check new prices on price calculator

Amazon focuses on optimizing private labels Many of Amazon.com’s private labels have failed to live up to the company’s sales expectations, which has led to a reevaluation of what items it carries. The company has been accused in the past of mining third-party seller data to promote the sale of its own private brands.